Free · nothing gated

Tools and guides for people building things

Calculators, scorecards and in-depth guides we built because clients kept asking the same questions. No email wall, no drip sequence — use them and go.

Why we publish this

Two reasons, and it is worth being straight about both. The first is that these questions come up in nearly every sales conversation we have, and answering them well in public is more useful than answering them repeatedly in private. Someone who arrives already understanding what drives project cost is a better client to work with.

The second is commercial. Genuinely useful tools attract links and repeat visits, and that is one of the few things that reliably improves search visibility over time. We would rather earn attention by publishing something worth using than by gating a PDF behind an email form.

Nothing here requires an email address, and nothing is a lead magnet in disguise. If a tool tells you your site is fine, that is what it will say.

Currently taking on new projects

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We reply within a business day

With real questions about your project and an indicative scope.

A 30-minute call

We'll tell you honestly if we're not the right fit for this one.